Open Rate consulting services focus on the consumer relationship lifecycle. Whether you are looking for email marketing strategies to Acquire, Welcome, Engage, Reward or Re-connect with your consumer base, Open Rate will walk you through any or all phases of the relationship lifecycle to ensure you are optimizing key levers of your CRM email program to maximize ROI.
Acquire email addresses at all customer touch-points including traditional offline channels and online channels such as your brand website, search engines, social media and co-registration.
Contact strategy and deliverability best practices are critical elements at this stage of the lifecycle. It is also a great time to find out more about the consumer to serve relevant content downstream.
Leverage consumer profiles beyond geographic and demographic data including preferences, interests and affinities to deliver relevant content and strengthen the consumer-brand relationship.
Rewarding most-valuable-customers is an important element of your program. MVCs are typically advocates for your brand, product and/or service and should be recognized accordingly.
Reactivation strategies will allow brands to re-connect with dormant consumers, not only through email communications but complementary channels including social media.
Define Key Performance Indicators that align with your organizations business objectives. Socializing objective-driven KPIs will resonate more effectively with key stakeholders vs. traditional email metrics as you promote the success your programs.